Align data and technology to better engage with target audience

Overview

  • Integrated marketer with a 10-year track record of maximizing breadth and depth of customer engagement; unify traditional and digital experience over large-scale campaigns.
  • Instrumental in driving top line growth through the strategic positioning of organizations’ value proposition; align data and technology to better engage with target audience.
  • Motivate team productivity by forging strong collaboration and a goal-setting approach; foster a mentor-focused work culture that instills ownership of growth and engagement.
  • Motivate team productivity by forging strong collaboration and an open approach; foster a mentor-focused work culture that instills ownership of growth and engagement.
  • Assume a proactive leadership role in continuous improvement; excel in agile planning to adapt to changing priorities.

Experience

Marketing Manager (Corporate Brokers)

2017 – Current

  • On-site consultant within the Institutional Retirement LOB; new role, providing capacity for leadership to focus on supplemental initiatives.
  • Building branded content as an offering (Financial Wellness); in-field material for Financial Advisors and Specialists.
  • Constructing new customer journey with a phase-one revamp of site’s UX.

Specialist, Brand Reputation, Cross IMG (Investment Management Group)

2015 – 2016

  • Enhance Nationwide’s relationship with the financial advisors by defining and delivering actionable, measurable and scalable multi-channel communications.
  • Lead Investment Management Group’s acquisition strategy, deepening customer relationships.
  • Direct the strategic development of a $2.7 million advertising budget in partnership with media team and external agency.
  • Managed a cross-functional team that built an innovative process for rapid execution of marketing campaigns (within 24 hours) in response to major events that enables buy-in from senior leadership and partnership across sales, product, and marketing.
  • Awarded promotion in recognition of outstanding performance and personal contribution.

Senior Analyst, Brand Marketing, Digital

2013 – 2015

  • Provided guidance and counsel as a thought leader for best practices of digital initiatives; implemented measurement requirements and leadership reporting.
  • Planned and executed Nationwide Funds’ digital user experiences, ensuring distribution teams have digital tools and resources that maximum client engagement.
  • Multi-award recipient in acknowledgment of Marketing Excellence, including the Business Impact Award (2013; 2014) and Living the Values Award (2014).a
  • Personally appointed by the EVP of Marketing to consult on enterprise-wide content marketing and management strategy.

Marketing Coordinator

2012 – 2013

  • Successfully assumed dual roles for the digital ad agency: internal marketing leader and analytical analyst for clients.
  • Instrumental in generating seven-figure growth by building a robust B2B lead generation strategy and launching a marketing automation platform.
  • Defined and leverage campaign analytics to determine efficacy and ongoing optimization opportunities.
  • Re-branded the organization with an innovative, mobile-optimized website, blog, and app.

Program Coordinator and Promotion Coordinator

2006 – 2011

  • Captured over one million daily listeners by developing traditional marketing campaigns for a leading media group during the penetration point of digital, social, and mobile channels
  • Launched digital, social, and mobile audience experiences for the group.
  • Managed a team of nine associates and supervised an internship program with over 20 students per semester.

Producer

2005 – 2006

  • Bad Boy Radio Show (Nights)

Promotion Assistant

2005 – 2006

  • Team Leader

Intern

Summer 2005

  • Marketing and Promotion

Qualifications

Series 6

2013 – Present

Financial Industry Regulatory Authority

Education

Business, Marketing and Management

2005; 2017 – Spring 2019

  • Internship, Beasley Broadcast Group
  • Currently pursuing as a nontraditional student

Business and Economics

2002 – 2004

  • NCAA Division One Athlete, Lacrosse
  • VMI “Ratline”, Freshman Matriculation

Awards

  • Best Promotional Campaign (Nationwide Marketing Excellence Awards), 2015
  • Business Impact Award (Nationwide Marketing Excellence Awards), 2014
  • Living The Values Award (Nationwide Marketing Excellence Awards), 2014
  • Business Impact Award (Nationwide Marketing Excellence Awards), 2013
  • Best Use of Social Media by a Radio Station (92.5 XTU – Radio Ink Convergence Conference), 2011
  • Station Marketing & Best Station Event (March of Dimes – Air Awards),
  • Station of the Year (FMQB),

Skills

Content Marketing | Brand Strategy | Digital Marketing (HTML, CSS, Web Trends, Google Analytics) | Social Media Marketing (Hootsuite, Hearsay) | Marketing Automation (Marketo) | CRM (Salesforce) | CMS (WordPress, Joomla, Tridion) | eCRM (iContact, VerticalResponse) | Mobile Marketing | Advertising | Marketing Communications | Media Planning | Media Relations | Interactive Marketing | Creative Direction (Adobe Premiere, Photoshop, InDesign, Illustrator) | Public Relations | Leadership | Project Management | Event Manager | Financial Services | Asset Management |

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